Orca :: Interactive Forum Script
At Your Own Risk
- Message
Former NBA player Earvin "Magic" Johnson Monday introduced a pair of
public service announcements targeted at minority communities and
encouraging people to be tested for HIV and AIDS.
The PSAs were directed by Oscar-nominated director Spike Lee and will
be posted on the Internet video-sharing site YouTube and on
Abbott.com, the website of the Illinois-based Abbott Laboratories
medical research firm.
Johnson, who announced in 1991 that he had tested positive for HIV,
said his announcement led to a spike in interest among many people to
get tested and learn more about the disease.
"And then we lost that momentum and now we're not talking about HIV
and AIDS like we used to," Johnson said as he premiered the PSAs at a
movie theater complex in Los Angeles.
He said he hopes that by launching these public service announcements
to at-risk populations, people across the United States would have the
courage to get tested and go back for their results.
The announcements are part of Johnson's "I Stand With Magic" program.
The first PSA is titled "Stand" and urges black people to get
educated, tested and seek treatment for HIV, while the second is
titled "Talk" and encourages women to protect themselves and talk to
their partners about safe sex.
"I encourage leaders in the black community to take action, get
talking and take a stand in their neighborhoods," director Lee said.
"This PSA was developed to educate people about this disease. This
campaign keeps pounding the message home."
Source: Xinhua





